Early Literacy Program RFP


The Partnership for Children (PFC) of Cumberland County, Inc. recognizes that learning to read and write is a developmental process that also begins at birth. When we ensure that all children have access to books and experiences with reading early in life, we help to prepare them for a lifetime of learning. PFC seeks a service provider(s) for the early literacy evidenced-based program. We strongly encourage applicants that are collaborative in nature, and willing to enhance existing programs and draw upon the resources and skills of the district and its schools.


A house without books is like a room without windows. – Horace Mann

  • Babies whose parents frequently speak to them know 300 more words by age 2 than babies whose parents rarely speak to them.
  • Reading aloud to children stimulates brain development. Yet, in Cumberland County, 25% of family members in households with children ages 1 to 5 read to them less than 3 days per week.
  • Reading begins at birth and literacy development greatly impacts third-grade reading success. If students aren’t reading at grade level, they are already behind.


To promote early literacy experiences for young children and to increase parents understanding of strategies that they can use to enhance children’s reading experiences. The goals of early literacy programs include:

  • Promoting early literacy experiences for young children and their parents.
  • Increasing parents’ understanding of strategies they can use to enhance children’s reading experiences.
  • Promoting family literacy habits, including increasing parent-child reading frequency.
  • Improving reading readiness and school readiness of young children.
  • Increasing young children’s access to books.

Evidence-based programs that include but not limited to:

Program or Practice Program Feature Target Population
Reach Out and Read Reach Out and Read works through medical provider offices to promote early literacy and school readiness with the distribution of new books to children starting at the six-month checkup, and by talking with parents about the importance of reading aloud to their children Parents of children ages 6 months-5 years
Raising A Reader Raising A Reader is a family engagement and early literacy program that is designed to improve

the reading readiness skills of children birth through third grade.

Parents of children ages 0-5


Motheread/Fatheread Motheread, Inc. offers training and intergenerational adult and child literacy curricula that combine literacy skill instruction with a focus on child development and family empowerment. Children ages 0-5

Parents of children ages 0-5

Early Care and Education


Dolly Parton’s Imagination Library Dolly Parton’s Imagination Library is an early literacy program that mails age-appropriate books to registered children on a monthly basis Children ages 0-5


Every Child Ready to Read ECRR is a parent-education program which stresses that early literacy begins with the primary adults in a child’s life. The ECRR curriculum was developed to be used by library staff to teach parents and caregivers ways to use public libraries to support their child’s early literacy development. Children ages 0-5

Parents of children ages 0-5


PFC is committed to evaluating the value and impact of funding efforts. Agencies awarded funds will be required to establish, track, and report on data related to the following types of performance measures:

  • Measures of practitioner engagement and participation in services;
  • Measures of quality and satisfaction;
  • Measures of practitioner level changes and outcomes;
  • Measures of child and parent engagement;
  • Measures of saturation rates of participation.

As part of this RFP, agencies will develop their Logic Model and Evaluation plan which will guide their compliance with this requirement. If selected, agencies may be asked to revise and/or expand their logic model and evaluation plan with assistance from PFC.


To be eligible organizations must meet the following criteria to be considered:

  1. Organizations must be classified as tax-exempt under Section 501(c) (3) of the Internal Revenue Code and as public charities, under Section 509(a).
  2. Schools, municipalities and government programs are eligible.
  3. Individuals, child care and for-profit organizations are not generally funded, except in certain cases where there is no suitable tax-exempt organization to carry out a program or project.
  4. Organizations that do not meet the above criteria (1, 2 or 3) may not use conduit organizations to apply for funding.
  5. Serve the Cumberland County area
  6. Serve children birth to five, not in kindergarten and their families and or service providers of children birth to five not in kindergarten
  7. Proposed program must be in a PFC priority area with measurable outcomes
  8. Organizations should have at least a three-year history of programming.
  9. All requests for assistance must include a copy of the applicant’s most audit report for an amount over $500,000. For amounts under $500,000, will be required to submit a Certification and Sworn Statement if funding is approved.


Applications must be received or postmarked by the close of business of February 27, 2017. The following are required for submission of your FY 2017-18.


The successful applicant will be notified by close of business on June 15th.   The project will begin on July 1, 2017. Work must be completed by June 30, 2018. A pre-proposal conference for prospective bidders on the 2018-2021 Smart Start Application Request for Proposals will be held in the fall of 2017.

For more information about program opportunities at Partnership for Children, please contact us.

To find out about literacy efforts in the Fayetteville/Cumberland County area, check out the Dolly Parton Imagination Library or search our site.